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Nielsen and Roku are adding to their long-existing relationship. The companies are set to enable four-screen measurement across traditional TV, connected TV, desktop and mobile.
Basically, this means that marketers who run ads across Roku’s platforms can deduplicate campaign reach and frequency across the four screens as part of Nielsen’s Total Ad Ratings product.
“Marketers are increasingly investing in CTV to follow consumers. However, brands want consistent measurement across screens,” Kim Gilberti, svp, product management, Nielsen, said in a statement.
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